Less repetition.
Use approved product information, audience needs and brand voice instead of explaining the brand in every prompt.
AI LEAP FORWARD ADVANCED / MARKETING AUTOMATION
From brand context.
To campaign action.
Connect the work behind your marketing.
Let AI prepare, adapt, coordinate and analyse.
Move beyond individual prompts. Learn to design a connected workflow that turns a campaign brief into relevant content, reviewed assets, coordinated distribution and useful performance insights.
One day Hands-on workshop8–10 people Your marketing core teamOne connected build From brief to approval
THE OPPORTUNITY
Your brand knowledge.
Working across every task.
Campaign work often lives across briefs, spreadsheets, emails and creative files. An AI workflow connects those inputs and moves each deliverable through a defined process.
Clearer handoffs.
Give each asset an owner, status and approval path. Make feedback part of the workflow.
More useful reviews.
Collect campaign data, highlight changes and prepare recommendations for the team to evaluate.
CONTEXT IS THE FOUNDATION
Build your brand brain.
Use it throughout.
Start with a reusable Brand Context Pack. Every campaign task draws from the same approved knowledge.
AI can help organise and draft the pack. Your team approves positioning, product claims and commercial rules before they become workflow inputs.
The Brand Context Pack
Context is maintained as products, offers and campaigns change. New approved information becomes available to the connected steps.
THE CONNECTED MARKETING WORKFLOW
One brief.
A coordinated campaign.
Learn how triggers, shared context, AI reasoning and business applications fit together—from planning to performance review.
Give the campaign direction.
- Capture the brief
Record the objective, audience, product, channels, budget, dates and owner.
- Validate inputs
Identify missing details, conflicting figures and unclear offers before production begins.
- Develop the campaign direction
Propose messages and themes grounded in brand context and audience needs.
- Build the content calendar
Prepare deliverables, deadlines, channel roles and dependencies for review.
Create with consistency.
- Draft source content
Create educational articles, thought leadership or PR drafts from approved evidence.
- Adapt for each channel
Prepare social posts, mailers, ad copy, newsletters and landing-page content.
- Prepare creative briefs
Specify visual concepts, copy hierarchy, formats and required assets.
- Check and approve
Review claims, tone, links and offers. Route feedback and new versions to the right person.
Keep the campaign moving.
- Distribute approved assets
Connect reviewed content to a publishing queue or selected email service.
- Coordinate retail activity
Prepare partner-specific communication, localisation and activation tracking.
- Collect results
Bring spend, traffic, orders and channel activity into a consistent reporting structure.
- Recommend the next action
Summarise evidence, flag gaps and propose tests or changes for human review.
EXPLORE THE CLASSROOM EXAMPLE
Meet Oat&Glow.
One campaign. Different jobs.
A fictional oat-infused personal care brand selling through D2C, quick commerce and retail stockists. Its Winter Hydration Reset campaign makes the workflow concrete.
Illustrative planning targets, not achieved results or a promise of workshop performance.
WINTER HYDRATION RESETPrepared examples · no live AI connection
Select a marketing task.
See how the same campaign context produces different outputs and approval requirements.
EXAMPLE WORKFLOW OUTPUT
Social content
HOW AUTOMATION HELPS
PRODUCTION, REVIEW AND REVISION
Adapt the idea.
Keep the brand intact.
Channel-specific content
An article develops the argument. A social post introduces one idea. An email gives the recipient one clear action. AI adapts the purpose, not just the length.
Creative production support
Generate concepts, headlines, shot lists and designer briefs. Where suitable, add AI-generated visual drafts for review alongside your approved assets.
Connected revisions
When the message or offer changes, identify the affected deliverables, prepare revisions and return them for approval before distribution.
Example reviewer feedback
“Remove unsupported sustainability claims. Focus on the everyday moisturising routine.”
The workflow’s next step
Find affected copy, revise it against the approved product sheet, retain version history and notify the reviewer.
BEYOND CONTENT CREATION
Give marketing operations
a connected process.
Surface what matters.
Summarise relevant mentions and competitor themes from selected accessible sources. Keep source links and flag items that need a response.
Support local execution.
Prepare stockist-specific briefs, store materials and activation reminders using verified availability, regions and agreed partner requirements.
Turn data into a review.
Compare targets with results, identify unusual changes and suggest the next question or test. Keep spend changes under an authorised owner.
Monitoring covers defined sources. Retail discovery clicks and coupon use are indicators; measured store visits require a separate footfall data source.
HOW THE CONNECTIONS WORK
Business process first.
Tools around it.
Choose one practical stack for the workshop. The workflow design transfers to other systems as your team’s needs evolve.
Move the work.
Make · Zapier · n8n
Triggers, scheduled steps, routing and retries connect the process.
Use the context.
Model APIs · approved documents · shared brand assets
Generate drafts, interpret feedback and prepare structured outputs.
Act in your systems.
Sheets · Drive · email platforms · publishing tools · analytics exports
Manage records, distribute approved material and collect campaign results.
Connections are selected and checked before the session. Platform access, permissions and available APIs determine the integration depth.
THE ONE-DAY WORKSHOP
Build a working prototype.
Take home a repeatable method.
For brand, content, digital marketing, retail marketing and marketing operations teams. Work in pairs on one connected campaign example.
Context, campaign direction and content
Map the process, organise the Brand Context Pack, validate a brief and generate channel-specific drafts.
Checks, feedback and approvals
Connect brand checks to a review queue. Process feedback, retain versions and demonstrate coordinated revisions.
Distribution and performance review
Explore prepared test distribution and reporting examples. Identify the steps needed to adapt the workflow to your organisation.
What your team builds
The participant prototype connects brief intake, brand context, draft generation, quality checks and human approval. Prepared demonstrations extend it into distribution and reporting.
A classroom prototype is the starting point for rollout. Live integrations and production validation are a subsequent implementation step.
What your team takes away
- A reusable Brand Context Pack structure
- A campaign brief and content plan template
- A connected preparation and approval prototype
- Channel prompts and creative-brief templates
- A reporting and review framework
- A prioritised automation roadmap
PEOPLE OWN THE BRAND
Automate preparation.
Keep decisions accountable.
Define what AI can read, recommend and execute. Build approval into the workflow at the points that matter.
Practical controls
- Use approved claims and supporting evidence
- Review public-facing content before release
- Confirm offers, prices and stock information
- Respect audience permissions and opt-outs
- Log versions, approvals and failed actions
- Review budget and strategy changes
Measure the operational benefit
Track time to approved draft, revision rounds, brand corrections, handoff delays and reporting effort.
Evaluate commercial results separately
Track orders, acquisition cost and revenue using consistent definitions. Reconcile selling channels separately from marketing attribution.
BEFORE YOUR WORKSHOP
Bring the brand.
We build around the work.
Approved information
Product facts, audience profiles, brand guidelines, claims, offers and sample content.
A focused campaign
One objective, a selected audience and a small set of channels your team wants to connect.
Prepared access
A selected workflow platform, model API access, shared documents and test accounts.
Is this an advanced prompting workshop?
Prompts remain part of the build. The focus is connecting context, decisions, approvals and applications into a repeatable marketing workflow.
Do participants need to know how to code?
No coding prerequisite. Participants should be comfortable with everyday AI tools and spreadsheets. The workshop introduces triggers, APIs, structured outputs, routing and workflow state through practical examples.
Will the workflow publish automatically?
The prototype includes human approval. Distribution demonstrations use test accounts. Your organisation decides which approved actions can run automatically during rollout.
Can we use our own brand instead of Oat&Glow?
Yes. Oat&Glow is an illustrative training case. The workshop can be adapted to your approved brand material, campaign and selected systems through preparation before the session.
Does this replace a marketing agency or creative team?
The workflow supports preparation, adaptation, coordination and reporting. Your team retains strategy, creative judgement, relationships and final approval.
AI LEAP FORWARD ADVANCED
Make AI part of
your marketing workflow.
Start with a one-day workshop for your core team. Connect the context you already have to the campaign work you need to deliver.
Delivered by Axiom Analytics · Marketing automation module